Checkout Experiments
Find out which layout, order, and wording actually books more trips.
Checkout Studio already gives you four catalog layouts and three product-page styles. Which one books more trips for your business is currently a judgment call. Experiments would answer it: split your traffic, run both, and read the conversion difference.
The same applies to everything else that’s become a setting — the order products appear in, the wording on the booking button, which photo leads a card, and eventually whether a “most popular” badge should be operator-chosen or derived from what guests actually book.
The groundwork is the useful part either way: attributing each booking to the exact presentation the guest saw makes the funnel readable even before anything is being tested.